#KICKSTARTER VS INDIEGOGO HOW TO#

This audience responded very well and we were getting leads for under $2 each. These are people who like outdoor activities such as camping, hiking, backpacking, and also liked crowdfunding, Kickstarter, or Indiegogo. I then pivoted and started looking for ancillary audiences. They didn’t a shortcut they wanted the real thing. You see, the kayakers and the canoers of the world were the hard core type. To do that I initially created FB ads targeting people who like canoeing and kayaking but those weren’t converting very well at all. The first thing I did to get started was to look for his target audience.

Now that I had some data to show me the project had merit I decided to work with Jay. This is a BIG deal considering the average crowdfunding pledge is only $80. M圜anoe has a $1k price point and the study also showed that backers were willing to pay that hefty of a price. These projects were all in the $100k and up range.

What the study showed us was that there were other origami kayak campaigns and one other origami canoe campaign. To see the study for this campaign click here: Basically I look to see what other similar campaigns have done, how much was raised, who wrote about them, what the average pledge was, and more. Before I take any client and before any money is exchanged I run a quick feasibility study. I’m a highly specialized expert that only works with a handful of projects at a time and I only work on projects I think will be successful. I’m not a big crowdfunding agency that takes everyone if you have the money to spend to hire me. Unlike other experts, the way I work is a little different. He wanted to bring his invention to the market with a 6 figure crowdfunding raise on Kickstarter and he needed a crowdfunding expert to help him. When businessman and inventor Jay Lee first approached me I was blown away with how simple, complex, and awesome his invention was! Jay had created the world’s sturdiest and easiest origami folding canoe. The exact steps I used to crowdfund a total of $109,195 from 116 backers for an average of $941 per sale.

#KICKSTARTER VS INDIEGOGO HOW TO#

HOW TO CROWDFUND $109,195 ON KICKSTARTER (or Indiegogo)Ī step-by-step case study that shows the exact ad strategy, PR strategy, what worked, what didn’t, and more.

Kickstarter vs indiegogo